As the competition for digital marketing gets tougher, more creativity and effort must be made in making content that will reflect your brand’s personality and vision. In the planning process, one of the most important considerations is the type of video you need to produce that will best convert an audience into paying customers.
To help you in choosing the right type of video for your marketing efforts, we have compiled the types of video content that will help you maximise your brand exposure:
If your main goal is to convey information to your customers, what better way to do it than by spelling it out for them. Use explainer videos if you are trying to present a new product or service and you need to explain the new features of your product. Forward the vital pieces of information and keep the content concise and organised.
Explainer videos are considered as a great marketing tool to help establish your brand as an industry authority, through simplifying, demonstrating and sharing information that the customers need. Since explainer videos help the audience to solve a problem, they are less likely to get updated or replaced and can offer value for a long period of time.
Interviews are best used if you want to convey information but don’t want your customers to feel that you are pushing it down their throats. When doing an interview, it is important that you choose relevant speakers who can offer commendations about your brand, like consumers, industry experts and members of your team.
Interview videos are easy to understand and are organically optimised which can contribute to an increase of website traffic.
Animation videos provide limitless possibilities. Complex concepts can be visualised through animation that are otherwise impossible or hard to create using live action clips. Creative marketers use animation to create short but extremely memorable content for their customers that contribute to high brand awareness and brand recall.
4. Culture Video
Every major company has a culture video. Culture videos allow brands and companies to reach out to their customers and partners in a more personal manner. Showcasing the team behind your product or service veers your company away from the corporate stereotypes, thus giving your brand a more intimate appeal. Make sure that your culture video gives your brand an authentic appeal and must not appear forced to avoid casting doubt to your product or service.
5. Testimonial Videos
Reviews are essential for acquiring new customers. People often check testimonials since opinions of other consumers about a service or product stem from honest feedback. Testimonial videos can persuade an audience to purchase a service or product since hearing a positive review from customers that have tried the brand is more engaging and believable than reading paragraphs of product details.
If you want to take your business to the next level and impress your target audience, then video production is the medium to use. We, at Red Tail Media, create engaging video content for clients of all sizes with the ability to shoot different styles to suit your brand. If you have any questions, suggestions and/or clarifications you may get in touch with our team. You may also look at our portfolio if you want to see more of our past projects.