Producing a fully COVID-19 Compliant Commercial
We were approached to produce a commercial for Total Systems plc. The organisation had not produced a commercial before and were keen to be guided through the process as much as possible.
The production was to be used to promote their organization online, at trade fairs, and presentations. Total Systems produce pioneering software for the insurance industry and required a tech-focused, high-quality production to showcase the product.
We put our crack team on the project – Creative Director, Louise. Copywriter, Ettie. Editor, Dave. Client Director, Paul, and the vocal talents of Bruce.
Our Client Director is a single point of contact for all client interaction and responsible for the relationship with external suppliers and casting – ensuring that nothing lost in translation.
The challenge was to create a high-quality, high-impact production on a comparatively small budget. Our copywriter and storyboard designer worked closely with the client marketing team to develop a look feel of the production. The production had to demonstrate the product as leading-edge technology in the insurance industry. With a clean sheet of paper and no previous promotional films being made by the company, it was necessary to work as a team to create a message and extract all we could from the existing branding.
Our copywriter and creative director worked closely with the client marketing team to develop a look feel of the production. As with all clients, we use the visuals and brand guidelines that are hardwired into the organisation. Upon development of the visual element of the film, we then developed the storyboard, sharing this at each stage. The mood board we created providing the basis for production, growing through the creative phase. Motion graphics were developed throughout the production to deliver the hi-tech feel.
For the highest levels of COVID-19 compliance
– Client meetings are held online
– Production schedule agree and finalised remotely
– Use of a COVID compliant casting studio, with casting and wardrobe both undertaken online
– Remote viewing of filming set up and viewable by the client through our LiveStream Vimeo platform.
Our team produced the completed film, which can be viewed below.
Client Feedback: “Red Tail impressed us with their ability to transform our ideas and product information into a short video that aligns directly with our culture and aspirations. They deliver service excellence and made us feel like their most important client during each interaction.”
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