Category: Video

Virtual Property Video

Being in lockdown doesn’t mean your house sale has to stall. Many estate agencies are now offering virtual house tours as a great way to showcase your home to prospective buyers or even renters.

With high-quality cameras available on most modern smartphones, shooting your own home video to walk through the property and showcase the rooms and exterior. Here are some tips on staging your home for a professional-looking house tour to show your home off at its best.

  1. Make sure your phone’s video is set at the best quality it can record, your footage needs to reflect the quality of your home.
  2. Remove clutter – floors and surfaces should be clutter-free and if your showing cupboards make sure they are organized.
  3. Good lighting is one of the most important elements of any video, pull back the curtains, and open the blinds as far as they can go. Make the video during the day when the light is bright and airy. For dark rooms turn on all the lights and lamps.
  4. Leave the doors open as this helps add more light into rooms and it helps show the plan of the house too.
  5. Make the beds! Add flowers and make sure it looks inviting.
  6. Don’t forget outside, a view from the front and back, balcony or gardens.
  7. Don’t go too fast when walking from room to room.
  8. Make sure to use the best area of the room to scan the room and show off any particular features.
  9. Don’t forget period features, stunning fireplaces, media systems, and electric features.

If you don’t feel you can justify your property in your own smartphone film then give us a shout and we can easily chat to you about our property videos using our state of the art cameras, gimbals, drone. and sliders to show off your home.

Red Tail Media specializes in property video and photography to showcase your place to sell at its best.

Get in touch with us enquiries@redtailmedia.co.uk

School video tour

Enrich your virtual school video tour with Red Tail Media

Open up your school building and campus with a walkthrough experience that is more enticing than traditional photography and gives viewers a unique insight into your school environment and facilities.

Staff and Student Interviews

Tell your school’s story through the words of staff and students. Video interviews will add a personal touch to your virtual school tour and really connect with potential parents, students, and staff.

Drone footage

Our drone footage provides spectacular high-resolution images from the sky that can capture the entire school campus in one unique shot.

School Promotional Film

Show off all your school has to offer with a highly tailored promotional school film. Parents, children and potential staff can fully absorb your school’s culture by hearing directly from the headteacher and seeing in and around your school campus.

Why produce a virtual school tour?

For families unable to visit your school

A school virtual tour allows prospective students and their families to immerse themselves within the school environment if they are unable to make the journey from further afield. Whilst a prospectus design can help convey your school’s values and ethos, a virtual tour takes that experience one step further. A video walk-through virtual tour gives families a chance to virtually walk around the school’s campus and visit classrooms, libraries, and other key areas of the school that may be of particular interest to them. For families unable to make it to your campus, the additional exposure and heightened experience could be the difference in their final decision when compared with another school that is unable to provide this experience.

In case of a shutdown

The year of 2020 provided an unprecedented experience with the impact of COVID-19. For many schools this left them unable to fully showcase their facilities to prospective parents and students. A school virtual tour provides intimate access to the school’s building and perfectly illustrates the school and its surroundings.

Staff recruitment opportunities

As well as benefiting students and families, a virtual tour is a fantastic opportunity to advertise your school to new members of staff. Before applying for a role many people research the school or organization to which they are applying. A virtual tour provides an enriched experience for prospective candidates to learn more about your school’s brand and get a feel for the facilities and school environment.

If you would like to chat with us about filming your school please get in touch – enquiries@redtailmedia.co.uk

 

 

 

Food Video for marketing

Millennials Eat Up YouTube Food Videos

Whether consumers are looking for a flatbread recipe or watching their favorite foodie celebrity, food is thriving on YouTube. New research from Millward Brown Digital, Firefly, and Google delves into how YouTube is fueling the foodie fan culture, with insights into the audiences who devour food videos. They’re tuning in to watch videos that inspire, educate, or entertain. They’re loyal, passionate, and highly engaged, powering a 280% growth in food channel subscriptions over the past year.

Creating a Corporate Culture Video

People are turning to YouTube for ideas, inspiration and tips on cooking techniques. In fact, in the last year alone, views of food and recipe content grew 59%, and social engagement (such as likes, comments and shares) on food channels rose by 118%.

Who’s hungry for food content on YouTube?

To better understand what’s driving this growth in food content on YouTube, we worked with Millward Brown Digital and Firefly to analyze YouTube data and survey consumers about their viewing patterns. We found that while nearly half of all adults watch food videos on YouTube, millennials (ages 18 to 34) view the most food content, watching 30% more food content on YouTube, on average, than other demographics.2

Millennial food lovers are a loyal audience—one that’s powered a 280% growth in food channel subscriptions year over year.3 They’re also inclined to consume this content on the go, as we can see from the fact that 75% of the growth in YouTube food viewership comes from mobile devices.4 We found that millennials engage with YouTube content in four specific ways:

How brands can serve YouTube foodie audiences

As much as everyone loves a good meal, people are inclined to watch food videos on YouTube for four main reasons: entertainment, exploration, expertise or ease. YouTube food videos serve the spectrum from inspiration to creation: they’re the chef, the teacher and the guide when you most need them.

And just how can brands benefit from these hungry audiences? There are three key ways to engage with these valuable millennial food fans:

  • Inspire: Think about that guy stretched out on the sofa after a long day, wondering what to do with the leftovers in the fridge or how he can make a slightly healthier version of his favorite fast food. He heads to YouTube to look for inspiration on channels like Nicko’s Kitchen. Whether it’s breaking away from a weekly routine, learning about a new cuisine or finding a quirky way to impress friends at a tailgate, the options are endless for brands. Brands can choose to either create the entertaining and inspiring content these audiences crave or partner with content creators.
  • Assist: Every food fan on YouTube is looking for a bit of help in the kitchen or beyond, whether it’s for weekly dinner prep or some basic grilling skills. For those looking to YouTube, brands can create compelling video content to assist foodies, or identify a chef influencer, such as Laura Vitale, and extend their audience through her reach.
  • Align: Finally, many brands today are finding success with YouTube food audiences by aligning their media strategies with the existing food-related content on YouTube. After all, 78% of referrals from YouTube food videos to brand sites are from first-time customers.12 Drawing the attention of these keen audiences is even easier if brands can align themselves with one of the burgeoning YouTube food celebrities.

While YouTube food fans have different motivations for watching food content, the heightened engagement of these audiences makes them especially valuable for brands. These are people dedicated to all things delicious. They are happy to devote more of their paychecks toward food, they eat out more often and they shop for food items more frequently than non-YouTube food fans.13

This kind of passion translates to huge opportunities for brands that connect with this hungry audience. The moment is right to both inspire these YouTube food fans and assist them with their culinary creations.

If you are looking for engagement on your social media we would love to chat with you about your product and how we can make a kicking video to show off your food get in touch!
Thank you to Thinkwithgoogle for content for this article.

 

Office environment

Corporate Culture Video

Creating a Corporate Culture Video

The War for Talent goes back to the late-nineties internet boom and has existed ever since – aside from the few years following the GFC and busting of the original internet bubble. It remains strong, especially in those key hard-to-fill tech roles.

Companies have always needed to differentiate themselves from the competition through employer branding, and a large part of that brand is the company culture. A visualisation of the values, goals, aspirations – and the 4pm knock off time on Friday. Why should poeple join you, why do they say, and what’s great about working there?

Creating a corporate culture video is a great tool for recruitment, but also for retention of talent already in the organisation in demonstrating their personal and team impact on the organisation’s strategic and fiscal development.

The best people want to work for the best team. Few players in the world would turn down the opportunity to be a part of the current Liverpool football team. Can your organisation demonstrate the constant drive for improvement, the teamwork to get there – and a manager to whom everyone looks up to and all are pulling for.

The culture video will take inspirational stories from team members, detailing their efforts and contributions. In a larger organisation without large-scale cross pollination, it’s great for personnel to get the opportunity to tell their story and achieve some form of appreciation and recognition from colleagues outside of their immediate bubble.

This form of individual and team publicity serves to inspire others within the company thus driving further productivity.

Interviewing style and expertise is key. We need to draw the pertinent elements and move between the strands to pull together a cohesive but interesting and engaging video focusing on the individual elements which made the difference. What choices were made, the focus on success and the additional effort that achieved it.

We are especially keen to avoid clichés in any productions and avoid quoting (or misquoting on most occasions) of famous idioms. Be real, get to the point and extract the meaningful elements.

You’ll need to conclude the message, emphasising the cultural directive and a decision as to whether you want different endings – one for internal retention, and one for external recruitment – or if the word can be combined in a single, resounding synopsis.

 

 

 

event photographer Hertfordshire

Filming Your Event

 

You’re planning your next event.

You’ve got the basics down, know the goal, the guest list is sorted and the message is out there with your #hashtag trending. The venue – well, there are still few you’re considering, and the budget is coming along well. You can visualise how the whole package is going to come together and your awesome team are all on board.

“You know what’d be great – if we had a video of last year’s event that we could push out on our social media to promote this year’s event.”

The power of video is undeniable, and this is the chance to promote your events for the future. To document the power of your hard work with a post-event highlight reel, and show everyone your event planning expertise.

Think about live streaming the feed through your social media channels increasing visibility and sharing the event to those who couldn’t make it.

You’ve invested a lot of time and money in the other elements; capturing the event on video is a key investment that should be on every planning checklist.

Aerial Video

Drones and Filmmaking

Drones and Filmmaking

Drones have become ever more popular to video content creation in recent years. Whether that’s for promotional videos, TV shows, or full on feature films, drones have opened up a whole new way to create cinematic content.

Technology Progression

I remember shooting a car commercial back in the ‘90s – a huge budget was necessary, including hiring a helicopter for all the aerial car shots. Looking back on this now, we can create this production on a fraction of the budget, and probably get some even better footage from the sky due to the flexibility afforded by UAVs. The tech has developed so fast over recent years. Until relatively recently, you’d need a heavy lift 20Kg rig such as a Matrice 200 to mount a Red or ARRI camera for cinema quality footage.

But now, with the Inspire 2 that we operate at Red Tail Media, the camera quality of the X5s or the X7 is outstanding, with a range of lenses, coupled with CinemaDNG and Apple ProRes we can now capture movie quality footage.

Types of filming drones are changing

In addition to film and TV sets, you’ll find our fleet of drones are used for events, weddings, festivals – and we can do this with one operator and a videographer, instead of a huge film crew.  We filmed the entire Il Postino production on a DJI Inspire 2 drone on location in Mauritius – it’s a beautiful production.

What’s great about Inspire 2 is that we can also provide live streaming. This is great for sporting or live events. The only restriction comes with battery life. These rigs need a lot of power, and the LiPo batteries can only last about 20 minutes for each flight before we need to land and reload.

Professional Drone Operators

There’s been a lot of negative publicity recently relating to erroneous drone use, and a recent CAA directive makes it illegal to fly within 5Km of an airport. Professional drone pilots need to qualify for Permission for Commercial Operations – and it’s not straightforward. To qualify, there is a ground school and exam to pass, along with a practical test. Following on from this, the operator much creates their unique Operations Manual that needs to be ratified by the CAA and the necessity of compiling a detailed risk assessment for each flight.

Vertical video production hertfordshire

Vertical Video

 

Vertical Video

So, what is Vertical Video? Obvious – it’s video in 9:16 format; the way your smartphone is when you hold it vertically.

Data suggests that up to 75% video content consumed in 2018 was through smartphones or tablets. As filmmakers, we are pre-programmed to film in 16:9. The mind responds best to this format, not least due to the fact that it’s what we’ve been brought up on through movies and TV and anything pre-smartphone.

Everything’s gonna change……

Well, sort of. Most footage captured and uploaded onto Insta is being shot vertically by individuals with camera phones, which means millions of videos uploaded as Vertical Video on a daily basis. So, if we as brand activators want to fully engage with the audience, it needs to be in a format they can consume.

What can we learn from Vertical Video, and what needs to change?

Well, to some, when filming 9:16 there’s only one point of focus. so we can capture the attention of the viewer without background distractions. This is probably true if the content is being created just for phones.

Insta is jumping on Vertical Video with the introduction of IGTV, in this format with a focus on business ‘re-envisioning mobile video with a new stand-alone surface’.

It’s a transition, it’s an opportunity – and something marketers and video content creators need to get behind. According to Cisco Visual Networking Index, within the next three years, areas will see up to 86% of IP traffic to non-PC devices like smartphones and tablets – and what’s more, the video will make up 82 percent of all IP traffic.

There are loads of tips and tricks at the excellent Vertical Film Festival website. Number one being tilted your camera 90 degrees!

Promo video production

I know we need a corporate promotional video – but don’t know where to start

Corporate Promotional Video Startup

So, you know your company needs to upgrade, reboot or launch its video marketing strategy.

A large proportion of SMEs are in this position and many unsure where to start.

The following are a number of areas to consider and hopefully assist in guiding you through the process.

 

Objective

Why do you want to create a corporate video, and what’s the ultimate broad-based goal?

Using video can deliver any form of message, and in many different forms. Ultimately, any marketing needs one key message – explaining your core services to potential customers.

The video may be directed internally – an internal comms video, company training video, or a new-starters video for orientation purposes.

Now –what’s the best way to communicate that in content.

What is it you want to achieve and what’s the message you want to get across to your audience.

This planning stage of your video content strategy is crucial.

Setting your objectives – generally, it’s easiest to refer to a current SWOT analysis and using this to promote those strengths, mitigate the weaknesses, investigate the opportunities.

So, maybe you want to concentrate on those opportunities – let’s focus on those. How does that dovetail with your overall marketing strategy, how can the video content drive it forward?

It’s a good time to consider how you’re going to measure the success of what’s being created, and how the formula may be augmented and enhanced in future incarnations. Check the baseline on your Google Analytics data as a starting point.

 

Know your customer

If you’re in business – leading an SME, or leading the Marketing function, you know your market.

Just keep in mind what issues they may be facing, and how the promotional video can address these and make their life easier. Capturing data is key, and the way you utilise this data can give your business a competitive advantage, but customers are real people and that’s who you need to be connecting with.

 

What’s the focus message?

Think about what your customer needs to know, and what message do you need to get across?

This falls at the intersection between what you want to achieve and what your audience wants to know. Think about the core required focus and objectives and what actions you want the target audience to make and how can the video encourage them to act? As with any message or skill, it should be precise.

 

Build Your Video Strategy

The nuts and bolts of the video lie in how it’s going to reach the audience. Are we producing a video for social media as a one-off or as part of an ongoing channel, landing page for your website or for the sales team in presentations?

Plan your distribution, and if that includes sponsored content on social media ensuring it gets seen by your prospective customers or encouraging influencers share the video.

Whatever content is produced, it can be utilised for more than one video.
You can produce a training film and take content from this to produce a promotional video for instance, even add some stock footage from which creative editing can make the most of any budget, so consider this and discuss with your video production company what can be achieved.

Ensure you consider the timeframes and consult with your producer as to how quickly they can turn around your edits

And who are you going to use to produce the film – as with any business relationship, it has to be a partnership with people you trust, with the skills to bring your vision to life and produce videos of the highest quality in the specified timeframe.

The video agency should be able to work with you through each of these elements, develop the project and produce the videos, and work with you through marketing and beyond.

 

Writing a Video Production Brief and developing the approach

This is going to focus the mind and make sure the content comes out as required. The brief is key, and the video will only be as good as the brief.

Work with your agency to develop the approach and how you want to address your audience. Discuss what’s possible, and how can you get the most from your budget.

So at this stage, we’re able to visualise how the video will look and sound, its length and the emotive content driving the feel of the video.

Don’t do it alone, though – always bounce ideas off colleagues, the agency and production team – a collaborative approach will always produce a more rounded and complete production – so long as you’re all headed in the same direction.

Think about if you need actors in the production, and voiceover artists – again, your agency or production company can help you out here and should have access to talent to fit the budget.

Also, think about the music that will accompany the production. There is a range of royalty-free options across all musical genre, with the premium offerings delivering a highly cost-effective solution.

A lot of people look to competitors for inspiration into the look and feel of their films. There are clearly two schools of thought in this regard – you don’t want to look like your competitors or even get mistaken for them. Conversely, if the competitor’s offering is really good, there may be elements you want to utilise – but framed in your own way with your identity and personality.

 

Script and Storyboard

If possible, utilise a professional scriptwriter – but for social media clips, this isn’t always feasible so if you’re writing your own script, keep it clear, concise and conversational. Try to avoid management jargon – and NEVER say anything about thinking “out of the box”.

If the video requires numerous scenes, think about putting a storyboard together and go through this in detail with your agency or production company.

Remember the purpose of the production is to get your customers to act upon video advertising, so try to incorporate a call to action in the script.

Now it’s time to think about the hosting options, video distribution, and video campaign planning – you may wish to host directly on your website, a paid host site featuring detailed analytics, or YouTube with more basic data capture. If you’ve decided the analytics are important to you and the data can be utilised as part of your marketing plan going forward, then it may be worth investing in a host site able to capture this. It will assist in making future decisions on video creation and market reaction.

 

 

Why Your Business Needs Video Marketing

Reasons Why Your Business Needs Video Marketing

Video marketing is one the latest trends in the promotion toolbox. If you are still having doubts and questions about its effectiveness, read on. In this article, we have written some of the best reasons why you should use video marketing for your business.

1. Video Boosts Conversions and Sales
The great thing about videos as a promotional tool is that it can make you some serious money. Did you know that adding a product video on your website’s landing page can increase conversions by up to 80%? Videos are also proven to lead directly to sales.

2. Video Shows Great ROI
We all know that video production is not the easiest nor the cheapest tool when it comes to marketing products. However, about 83% of businesses say that by producing exciting video content, they are able to get a good return on investment because it pays
off big time. Remember, it’s the content that counts!

3. Video Builds Trust
When it comes to sales and conversions, you first have to get your customers’ trust. Building your customer’s trust is a goal on its own and video marketing helps with this. More people will trust you if you stop selling and instead, let them come to you by providing interesting and useful facts about your product. Once they know what to expect, they’ll be the ones to come and buy from you.

4. Google Loves Videos
By putting videos on your website, you also increase the time spent by the visitors on your site. This longer visit signals search engines that your site has good content. You can even use videos for your SEO efforts.

5. Video Appeals to Mobile Users
Nowadays, you can’t see people without a phone in their hands. This is why videos and mobile now go hand in hand. About 90% of your target consumers watch videos from their mobile phones.

Videos are the perfect combination of entertainment, nostalgia, and simplicity……and they work!

If you want to take your business to the next level and impress your target audience, then video production is the medium to use. We, at Red Tail Media, create engaging video content for clients of all sizes with the ability to shoot different styles to suit your brand. If you have any questions, suggestions and/or clarifications you may get in touch with our team. You may also look at our portfolio if you want to see more of our past projects.

4 types of Brand Videos to Help You Promote Your Business

4 types of Brand Videos to Help You Promote Your Business

As the competition for digital marketing gets tougher, more creativity and effort must be made in making content that will reflect your brand’s personality and vision. In the planning process, one of the most important considerations is the type of video you need to produce that will best convert an audience into paying customers.

To help you in choosing the right type of video for your marketing efforts, we have compiled the types of video content that will help you maximise your brand exposure:

1. Explainers
If your main goal is to convey information to your customers, what better way to do it than by spelling it out for them. Use explainer videos if you are trying to present a new product or service and you need to explain the new features of your product. Forward the vital pieces of information and keep the content concise and organised.

Explainer videos are considered as a great marketing tool to help establish your brand as an industry authority, through simplifying, demonstrating and sharing information that the customers need. Since explainer videos help the audience to solve a problem, they are less likely to get updated or replaced and can offer value for a long period of time.

2. Interviews
Interviews are best used if you want to convey information but don’t want your customers to feel that you are pushing it down their throats. When doing an interview, it is important that you choose relevant speakers who can offer commendations about your brand, like consumers, industry experts and members of your team.

Interview videos are easy to understand and are organically optimised which can contribute to an increase of website traffic.

3. Animation
Animation videos provide limitless possibilities. Complex concepts can be visualised through animation that are otherwise impossible or hard to create using live action clips. Creative marketers use animation to create short but extremely memorable content for their customers that contribute to high brand awareness and brand recall.

4. Culture Video
Every major company has a culture video. Culture videos allow brands and companies to reach out to their customers and partners in a more personal manner. Showcasing the team behind your product or service veers your company away from the corporate stereotypes, thus giving your brand a more intimate appeal. Make sure that your culture video gives your brand an authentic appeal and must not appear forced to avoid casting doubt to your product or service.

5. Testimonial Videos
Reviews are essential for acquiring new customers. People often check testimonials since opinions of other consumers about a service or product stem from honest feedback. Testimonial videos can persuade an audience to purchase a service or product since hearing a positive review from customers that have tried the brand is more engaging and believable than reading paragraphs of product details.

If you want to take your business to the next level and impress your target audience, then video production is the medium to use. We, at Red Tail Media, create engaging video content for clients of all sizes with the ability to shoot different styles to suit your brand. If you have any questions, suggestions and/or clarifications you may get in touch with our team. You may also look at our portfolio if you want to see more of our past projects.