Reasons Why Your Business Needs Video Marketing
Video marketing is one the latest trends in the promotion toolbox. If you are still having doubts and questions about its effectiveness, read on. In this article, we have written some of the best reasons why you should use video marketing for your business.
1. Video Boosts Conversions and Sales
The great thing about videos as a promotional tool is that it can make you some serious money. Did you know that adding a product video on your website’s landing page can increase conversions by up to 80%? Videos are also proven to lead directly to sales.
2. Video Shows Great ROI
We all know that video production is not the easiest nor the cheapest tool when it comes to marketing products. However, about 83% of businesses say that by producing exciting video content, they are able to get a good return on investment because it pays
off big time. Remember, it’s the content that counts!
3. Video Builds Trust
When it comes to sales and conversions, you first have to get your customers’ trust. Building your customer’s trust is a goal on its own and video marketing helps with this. More people will trust you if you stop selling and instead, let them come to you by providing interesting and useful facts about your product. Once they know what to expect, they’ll be the ones to come and buy from you.
4. Google Loves Videos
By putting videos on your website, you also increase the time spent by the visitors on your site. This longer visit signals search engines that your site has good content. You can even use videos for your SEO efforts.
5. Video Appeals to Mobile Users
Nowadays, you can’t see people without a phone in their hands. This is why videos and mobile now go hand in hand. About 90% of your target consumers watch videos from their mobile phones.
Videos are the perfect combination of entertainment, nostalgia, and simplicity……and they work!
If you want to take your business to the next level and impress your target audience, then video production is the medium to use. We, at Red Tail Media, create engaging video content for clients of all sizes with the ability to shoot different styles to suit your brand. If you have any questions, suggestions and/or clarifications you may get in touch with our team. You may also look at our portfolio if you want to see more of our past projects.