Articles Tagged with: food photographer UK

Food Video for marketing

Millennials Eat Up YouTube Food Videos

Whether consumers are looking for a flatbread recipe or watching their favorite foodie celebrity, food is thriving on YouTube. New research from Millward Brown Digital, Firefly, and Google delves into how YouTube is fueling the foodie fan culture, with insights into the audiences who devour food videos. They’re tuning in to watch videos that inspire, educate, or entertain. They’re loyal, passionate, and highly engaged, powering a 280% growth in food channel subscriptions over the past year.

Creating a Corporate Culture Video

People are turning to YouTube for ideas, inspiration and tips on cooking techniques. In fact, in the last year alone, views of food and recipe content grew 59%, and social engagement (such as likes, comments and shares) on food channels rose by 118%.

Who’s hungry for food content on YouTube?

To better understand what’s driving this growth in food content on YouTube, we worked with Millward Brown Digital and Firefly to analyze YouTube data and survey consumers about their viewing patterns. We found that while nearly half of all adults watch food videos on YouTube, millennials (ages 18 to 34) view the most food content, watching 30% more food content on YouTube, on average, than other demographics.2

Millennial food lovers are a loyal audience—one that’s powered a 280% growth in food channel subscriptions year over year.3 They’re also inclined to consume this content on the go, as we can see from the fact that 75% of the growth in YouTube food viewership comes from mobile devices.4 We found that millennials engage with YouTube content in four specific ways:

How brands can serve YouTube foodie audiences

As much as everyone loves a good meal, people are inclined to watch food videos on YouTube for four main reasons: entertainment, exploration, expertise or ease. YouTube food videos serve the spectrum from inspiration to creation: they’re the chef, the teacher and the guide when you most need them.

And just how can brands benefit from these hungry audiences? There are three key ways to engage with these valuable millennial food fans:

  • Inspire: Think about that guy stretched out on the sofa after a long day, wondering what to do with the leftovers in the fridge or how he can make a slightly healthier version of his favorite fast food. He heads to YouTube to look for inspiration on channels like Nicko’s Kitchen. Whether it’s breaking away from a weekly routine, learning about a new cuisine or finding a quirky way to impress friends at a tailgate, the options are endless for brands. Brands can choose to either create the entertaining and inspiring content these audiences crave or partner with content creators.
  • Assist: Every food fan on YouTube is looking for a bit of help in the kitchen or beyond, whether it’s for weekly dinner prep or some basic grilling skills. For those looking to YouTube, brands can create compelling video content to assist foodies, or identify a chef influencer, such as Laura Vitale, and extend their audience through her reach.
  • Align: Finally, many brands today are finding success with YouTube food audiences by aligning their media strategies with the existing food-related content on YouTube. After all, 78% of referrals from YouTube food videos to brand sites are from first-time customers.12 Drawing the attention of these keen audiences is even easier if brands can align themselves with one of the burgeoning YouTube food celebrities.

While YouTube food fans have different motivations for watching food content, the heightened engagement of these audiences makes them especially valuable for brands. These are people dedicated to all things delicious. They are happy to devote more of their paychecks toward food, they eat out more often and they shop for food items more frequently than non-YouTube food fans.13

This kind of passion translates to huge opportunities for brands that connect with this hungry audience. The moment is right to both inspire these YouTube food fans and assist them with their culinary creations.

If you are looking for engagement on your social media we would love to chat with you about your product and how we can make a kicking video to show off your food get in touch!
Thank you to Thinkwithgoogle for content for this article.

 

Louise Shrigley Food Photographer Hertfordshire

Health Benefits of Blueberries

Health Benefits of Blueberries

I’m a huge lover of all berries – raspberries, blueberries, blackberries and strawberries and now I live in the UK I can grow my own again!

They always look so pretty in front of the camera and adding a touch of gorgeous natural light to these babies you can get some lovely images. Check out my other blog posts here on photography tips and watch out for more on food photography tips coming soon!


In the meantime, I thought I’d share a few benefits of how much these gorgeous berries are for us…..

Blueberries are sweet, nutritious and very popular with children and adults.

Often labelled a “superfood,” they are low in calories and incredibly good for you.

They are so tasty and convenient that many people consider them to be their favourite fruit.


Here are 3 health benefits of blueberries that are supported by research.

 

1. Blueberries are Low in Calories, But High in Nutrients

The blueberry is a flowering shrub that produces berries that are coloured blue to purple, also known as blueberries.

It is strongly related to similar shrubs, such as those that produce cranberries and huckleberries.

Blueberries are small, around 5-16 millimetres in diameter, and have a flared crown at the end.

They are green in colour at first, then change to blue-purple as they ripen.

These are the two most common types:

  1. Highbush blueberries are the most commonly grown species in the US.
  2. Lowbush blueberries are often referred to as “wild” blueberries. They are typically smaller and richer in some antioxidants.

This is what typical blueberries look like:

Blueberries are among the most nutrient-dense berries. A 1 cup serving (148 grams) of blueberries contains (1):

  • Fibre 4 grams.
  • Vitamin C: 24% of the RDA.
  • Vitamin K: 36% of the RDA.
  • Manganese: 25% of the RDA.
  • Then it contains small amounts of various other nutrients.

They are also about 85% water, and an entire cup contains only 84 calories, with 15 grams of carbohydrates.

Calorie for calorie, this makes them an excellent source of several important nutrients.

 


2. Blueberries are the King of Antioxidant Foods

 

Antioxidants are important.

They protect our bodies from damage by free radicals, unstable molecules that can damage cellular structures and contribute to ageing and diseases like cancer

Blueberries are believed to contain the highest antioxidant capacity of ALL commonly consumed fruits and vegetables.

The main antioxidant compounds in blueberries belong to a large family of polyphenols, called flavonoids.

One group of flavonoids, in particular, anthocyanins, is thought to be responsible for much of the beneficial health effects.

They have been shown to directly increase antioxidant levels inside the body.

Blueberries have the highest antioxidant capacity of all commonly consumed fruits and vegetables. Flavonoids appear to be the major antioxidant compounds.

Food photographer Hertfordshire

Healthy wholemeal and oatmeal pancakes with blueberries and Agave nectar

 


3. Blueberries Reduce DNA Damage, Which May Help Protect Against Ageing and Cancer

Oxidative DNA damage is part of everyday life.

It is said to occur tens of thousands of times per day, in every single cell in the body.

DNA damage is part of the reason we grow older, and it also plays an important role in the development of diseases like cancer.

Because blueberries are high in antioxidants, they can help neutralize some of the free radicals that cause damage to our DNA.

In one 4-week study, 168 participants were instructed to drink 1 litre (34 ounces) of a mixture of blueberry and apple juice, every day.

At the end of the study, oxidative DNA damage due to free radicals was reduced by 20%.

These findings have also been supported by smaller studies using either fresh or powdered blueberries.

Several studies have shown that blueberries and blueberry juice can protect against DNA damage, a leading driver of aging and cancer.

To read more about the health benefits of blueberries read further here….. https://authoritynutrition.com/10-proven-benefits-of-blueberries/

Stop motion animation fun

Stop Motion Animation Fun

Here is another stop motion for a Restaurant called Seredipity 3 in Dubai.

 

 

 

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Stop motion animations with food = fun!!!!

The last year has been crazy with the amount of stop motion animations I have done or been involved in.
There is a lovely Bakery in Dubai called Magnolia and I had the opportunity to work with them and create some stop motions for their social media….check out the Nolia pie here….

Food Videography Hertfordshire Uk, food video, food photography hertfordshire, stop motions, stop motion animation, hertforshire, herts, south east, food photo

 

Food Photography & videography Hertfordshire UK

Food Photography & videography Hertfordshire UK

This shoot was while on a trip back in Dubai, Heat Cafe – stands for Healthy Eats and Treats, all about good food and limited calories and carbs. The place is always packed with people after their gym workout for protein-rich breakfasts that are simple but packed with everything the body needs.
The brief was very simple, show off the ingredients without propping and let the quality of the food shine though…….From January Ill be based in the UK mostly as a food photographer and videographer so if you need some shots like these or with extra styling to drop me an email louise@redtailmedia.co.uk

Food photographer Hertfordshire UK Louise Shrigley 

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

Food photographer Hertfordshire UK

food photography and food videography

Yugen Restaurant Dubai

Food photography – Louise Shrigley

Food Styling – Aliaa Al Sawy 

Food photographer Hertfordshire UK, Food videographer Hertfordshire UK, South East photographer, drink photography, pub food photography, stop motion

Its always a challenge when clients ask for something different, Yugen wanted a dark atmosphere to their images to showcase their food. We used a steel worktop and lots of black cards to create a moody image to highlight the food.

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

Hertfordshire food photographer

 

 

food photographer Hertfordshire

Healthy treats to keep you satisfied

 

A recent shoot with Protein bake to showcase their healthy treats and snacks for their website and social media….http://www.theproteinbakeshop.com/ae/

The Protein Bakeshop helps you live a healthier and fitter life. To fulfil your sugar craving and have fun while doing it. Partnered with one of the best nutritionist in town, Rashi Chowdhary, who helped create all the delicious yet healthy recipes. Taking some of the healthiest ingredients, replaced refined sugar with natural sugars, increased the number of good fats and protein to improve the overall nutritional profile of desserts, so you can enjoy your favourite dessert guilt free! Each of our product has balanced macros and is nutrient rich so you get a whole lot of goodness in every bite.

Food photographer UK Louise Shrigley 

 

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

food photographer Hertfordshire

Food photographer Hertfordshire

Al Rawabi Milk Photograph by Red Tail Media

Al Rawabi social media photography and videography

Al Rawabi Social Media Photography and Videography

A while ago I was approached by a company representing Al Rawabi Dairy here in Dubai. They wanted me to be involved in their social media posts – photography and Videography.

You will see my work featured on Facebook and Instagram 

The posts will mostly have a message regarding their products hence the product is heavily featured, I have tried to twist it up a little with a slightly blurred product in the background but it wasn’t to their satisfaction. Im always looking for ideas for their posts, its not easy trying to make all posts different! 🙂

Here are some of my images from the last months Campaign – All about Vitamin D milk….

 

Louise Shrigley Food photographer UK

 

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

Louise Shrigley

Louise Shrigley

food photographer UK

Louise Shrigley Food photographer UK

food photographer Dubai

Couqley Restaurant shoot Dubai

Couqley Restaurant shoot Dubai

Recently I had the pleasure to photograph one of Dubai’s little treasures – Couqley in JLT. If your a fan of French food then this is a must to try! The french onion soup was to die for – sorry yes I did eat the food – it was divine! They re pretty new in Dubai – Couqley is a French bistro with two branches, one located in ‘The Alleyway’ in Beirut’s trendy Gemmayze district and the second branch is in Blueberry Square in Dbayeh, just off the main highway. Now one in JLT Dubai.

Couqley offers traditional bistro meals by Partner & Corporate Chef Alexis Couquelet.

The brief was to have an inviting atmosphere and show part of their look – the red and green check napkins. The feel was to photograph the shots as if people were just about to sit and eat the meal, very relaxed but focused on the beauty of the food.

food photographer UK

UK FOOD PHOTOGRAPHERfood photographer UK

Louise Shrigley

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK

food photographer UK