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Promoting your School

The importance of creating an engaging video for your school

As birth rates in the area reduce, and young families are increasingly priced out of many parts of the South-East of England, competition for pupils amongst high performing schools is increasing.
Due to the difficulties and restrictions that COVID has brought, many schools are utilising videos to highlight the unique aspects and benefits of their schools. It’s difficult for new parents to visit many schools, and a challenge for schools to welcome prospective parents.

Our videos can be produced to correspond to the restricted budgets that many schools face, and deliver an outstanding ROI to ensure the pupil intake to secure your funding.

Red Tail produce beautiful films to showcase the school, including interview footage with the key school staff, aerial footage of the facility and surrounding areas, and the children enjoying learning – complying with GDPR regulations and with parental agreement.

Call us now for a friendly discussion and plan a video showcasing your school in its best light.

 

Virtual Property Video

Being in lockdown doesn’t mean your house sale has to stall. Many estate agencies are now offering virtual house tours as a great way to showcase your home to prospective buyers or even renters.

With high-quality cameras available on most modern smartphones, shooting your own home video to walk through the property and showcase the rooms and exterior. Here are some tips on staging your home for a professional-looking house tour to show your home off at its best.

  1. Make sure your phone’s video is set at the best quality it can record, your footage needs to reflect the quality of your home.
  2. Remove clutter – floors and surfaces should be clutter-free and if your showing cupboards make sure they are organized.
  3. Good lighting is one of the most important elements of any video, pull back the curtains, and open the blinds as far as they can go. Make the video during the day when the light is bright and airy. For dark rooms turn on all the lights and lamps.
  4. Leave the doors open as this helps add more light into rooms and it helps show the plan of the house too.
  5. Make the beds! Add flowers and make sure it looks inviting.
  6. Don’t forget outside, a view from the front and back, balcony or gardens.
  7. Don’t go too fast when walking from room to room.
  8. Make sure to use the best area of the room to scan the room and show off any particular features.
  9. Don’t forget period features, stunning fireplaces, media systems, and electric features.

If you don’t feel you can justify your property in your own smartphone film then give us a shout and we can easily chat to you about our property videos using our state of the art cameras, gimbals, drone. and sliders to show off your home.

Red Tail Media specializes in property video and photography to showcase your place to sell at its best.

Get in touch with us enquiries@redtailmedia.co.uk

School video tour

Enrich your virtual school video tour with Red Tail Media

Open up your school building and campus with a walkthrough experience that is more enticing than traditional photography and gives viewers a unique insight into your school environment and facilities.

Staff and Student Interviews

Tell your school’s story through the words of staff and students. Video interviews will add a personal touch to your virtual school tour and really connect with potential parents, students, and staff.

Drone footage

Our drone footage provides spectacular high-resolution images from the sky that can capture the entire school campus in one unique shot.

School Promotional Film

Show off all your school has to offer with a highly tailored promotional school film. Parents, children and potential staff can fully absorb your school’s culture by hearing directly from the headteacher and seeing in and around your school campus.

Why produce a virtual school tour?

For families unable to visit your school

A school virtual tour allows prospective students and their families to immerse themselves within the school environment if they are unable to make the journey from further afield. Whilst a prospectus design can help convey your school’s values and ethos, a virtual tour takes that experience one step further. A video walk-through virtual tour gives families a chance to virtually walk around the school’s campus and visit classrooms, libraries, and other key areas of the school that may be of particular interest to them. For families unable to make it to your campus, the additional exposure and heightened experience could be the difference in their final decision when compared with another school that is unable to provide this experience.

In case of a shutdown

The year of 2020 provided an unprecedented experience with the impact of COVID-19. For many schools this left them unable to fully showcase their facilities to prospective parents and students. A school virtual tour provides intimate access to the school’s building and perfectly illustrates the school and its surroundings.

Staff recruitment opportunities

As well as benefiting students and families, a virtual tour is a fantastic opportunity to advertise your school to new members of staff. Before applying for a role many people research the school or organization to which they are applying. A virtual tour provides an enriched experience for prospective candidates to learn more about your school’s brand and get a feel for the facilities and school environment.

If you would like to chat with us about filming your school please get in touch – enquiries@redtailmedia.co.uk

 

 

 

Food Video for marketing

Millennials Eat Up YouTube Food Videos

Whether consumers are looking for a flatbread recipe or watching their favorite foodie celebrity, food is thriving on YouTube. New research from Millward Brown Digital, Firefly, and Google delves into how YouTube is fueling the foodie fan culture, with insights into the audiences who devour food videos. They’re tuning in to watch videos that inspire, educate, or entertain. They’re loyal, passionate, and highly engaged, powering a 280% growth in food channel subscriptions over the past year.

Creating a Corporate Culture Video

People are turning to YouTube for ideas, inspiration and tips on cooking techniques. In fact, in the last year alone, views of food and recipe content grew 59%, and social engagement (such as likes, comments and shares) on food channels rose by 118%.

Who’s hungry for food content on YouTube?

To better understand what’s driving this growth in food content on YouTube, we worked with Millward Brown Digital and Firefly to analyze YouTube data and survey consumers about their viewing patterns. We found that while nearly half of all adults watch food videos on YouTube, millennials (ages 18 to 34) view the most food content, watching 30% more food content on YouTube, on average, than other demographics.2

Millennial food lovers are a loyal audience—one that’s powered a 280% growth in food channel subscriptions year over year.3 They’re also inclined to consume this content on the go, as we can see from the fact that 75% of the growth in YouTube food viewership comes from mobile devices.4 We found that millennials engage with YouTube content in four specific ways:

How brands can serve YouTube foodie audiences

As much as everyone loves a good meal, people are inclined to watch food videos on YouTube for four main reasons: entertainment, exploration, expertise or ease. YouTube food videos serve the spectrum from inspiration to creation: they’re the chef, the teacher and the guide when you most need them.

And just how can brands benefit from these hungry audiences? There are three key ways to engage with these valuable millennial food fans:

  • Inspire: Think about that guy stretched out on the sofa after a long day, wondering what to do with the leftovers in the fridge or how he can make a slightly healthier version of his favorite fast food. He heads to YouTube to look for inspiration on channels like Nicko’s Kitchen. Whether it’s breaking away from a weekly routine, learning about a new cuisine or finding a quirky way to impress friends at a tailgate, the options are endless for brands. Brands can choose to either create the entertaining and inspiring content these audiences crave or partner with content creators.
  • Assist: Every food fan on YouTube is looking for a bit of help in the kitchen or beyond, whether it’s for weekly dinner prep or some basic grilling skills. For those looking to YouTube, brands can create compelling video content to assist foodies, or identify a chef influencer, such as Laura Vitale, and extend their audience through her reach.
  • Align: Finally, many brands today are finding success with YouTube food audiences by aligning their media strategies with the existing food-related content on YouTube. After all, 78% of referrals from YouTube food videos to brand sites are from first-time customers.12 Drawing the attention of these keen audiences is even easier if brands can align themselves with one of the burgeoning YouTube food celebrities.

While YouTube food fans have different motivations for watching food content, the heightened engagement of these audiences makes them especially valuable for brands. These are people dedicated to all things delicious. They are happy to devote more of their paychecks toward food, they eat out more often and they shop for food items more frequently than non-YouTube food fans.13

This kind of passion translates to huge opportunities for brands that connect with this hungry audience. The moment is right to both inspire these YouTube food fans and assist them with their culinary creations.

If you are looking for engagement on your social media we would love to chat with you about your product and how we can make a kicking video to show off your food get in touch!
Thank you to Thinkwithgoogle for content for this article.

 

Corporate Culture Video

Creating a Corporate Culture Video

The War for Talent goes back to the late-nineties internet boom and has existed ever since – aside from the few years following the GFC and busting of the original internet bubble. It remains strong, especially in those key hard-to-fill tech roles.

Companies have always needed to differentiate themselves from the competition through employer branding, and a large part of that brand is the company culture. A visualisation of the values, goals, aspirations – and the 4pm knock off time on Friday. Why should poeple join you, why do they say, and what’s great about working there?

Creating a corporate culture video is a great tool for recruitment, but also for retention of talent already in the organisation in demonstrating their personal and team impact on the organisation’s strategic and fiscal development.

The best people want to work for the best team. Few players in the world would turn down the opportunity to be a part of the current Liverpool football team. Can your organisation demonstrate the constant drive for improvement, the teamwork to get there – and a manager to whom everyone looks up to and all are pulling for.

The culture video will take inspirational stories from team members, detailing their efforts and contributions. In a larger organisation without large-scale cross pollination, it’s great for personnel to get the opportunity to tell their story and achieve some form of appreciation and recognition from colleagues outside of their immediate bubble.

This form of individual and team publicity serves to inspire others within the company thus driving further productivity.

Interviewing style and expertise is key. We need to draw the pertinent elements and move between the strands to pull together a cohesive but interesting and engaging video focusing on the individual elements which made the difference. What choices were made, the focus on success and the additional effort that achieved it.

We are especially keen to avoid clichés in any productions and avoid quoting (or misquoting on most occasions) of famous idioms. Be real, get to the point and extract the meaningful elements.

You’ll need to conclude the message, emphasising the cultural directive and a decision as to whether you want different endings – one for internal retention, and one for external recruitment – or if the word can be combined in a single, resounding synopsis.

 

 

 

Filming Your Event

 

You’re planning your next event.

You’ve got the basics down, know the goal, the guest list is sorted and the message is out there with your #hashtag trending. The venue – well, there are still few you’re considering, and the budget is coming along well. You can visualise how the whole package is going to come together and your awesome team are all on board.

“You know what’d be great – if we had a video of last year’s event that we could push out on our social media to promote this year’s event.”

The power of video is undeniable, and this is the chance to promote your events for the future. To document the power of your hard work with a post-event highlight reel, and show everyone your event planning expertise.

Think about live streaming the feed through your social media channels increasing visibility and sharing the event to those who couldn’t make it.

You’ve invested a lot of time and money in the other elements; capturing the event on video is a key investment that should be on every planning checklist.

Food Photography – Air Culinaire – Chef Aaron

Working with Air Culinaire in London/Luton we created some shots for the new brochure showcasing their food for the planes. Sophie was the stylist on the shoot and she worked in harmony with the chefs to create stunning dishes that look appetizing for their new graphics. Some of the shots were as they are served on the plane and some a suggestion of.

food photographer hertfordshire

 

food photographer hertfordshire

food photographer hertfordshire

food photographer hertfordshire

food photographer hertfordshire

food photographer hertfordshire

Food photographer Hertfordshire

Food photographer Hertfordshire

Food photographer Hertfordshire
Food photographer Hertfordshire

Food photographer Hertfordshire

Food photographer Hertfordshire

Food photographer Hertfordshire

 

 

Food Photographer Hertfordshire

Food photographer London

Drones and Filmmaking

Drones and Filmmaking

Drones have become ever more popular to video content creation in recent years. Whether that’s for promotional videos, TV shows, or full on feature films, drones have opened up a whole new way to create cinematic content.

Technology Progression

I remember shooting a car commercial back in the ‘90s – a huge budget was necessary, including hiring a helicopter for all the aerial car shots. Looking back on this now, we can create this production on a fraction of the budget, and probably get some even better footage from the sky due to the flexibility afforded by UAVs. The tech has developed so fast over recent years. Until relatively recently, you’d need a heavy lift 20Kg rig such as a Matrice 200 to mount a Red or ARRI camera for cinema quality footage.

But now, with the Inspire 2 that we operate at Red Tail Media, the camera quality of the X5s or the X7 is outstanding, with a range of lenses, coupled with CinemaDNG and Apple ProRes we can now capture movie quality footage.

Types of filming drones are changing

In addition to film and TV sets, you’ll find our fleet of drones are used for events, weddings, festivals – and we can do this with one operator and a videographer, instead of a huge film crew.  We filmed the entire Il Postino production on a DJI Inspire 2 drone on location in Mauritius – it’s a beautiful production.

What’s great about Inspire 2 is that we can also provide live streaming. This is great for sporting or live events. The only restriction comes with battery life. These rigs need a lot of power, and the LiPo batteries can only last about 20 minutes for each flight before we need to land and reload.

Professional Drone Operators

There’s been a lot of negative publicity recently relating to erroneous drone use, and a recent CAA directive makes it illegal to fly within 5Km of an airport. Professional drone pilots need to qualify for Permission for Commercial Operations – and it’s not straightforward. To qualify, there is a ground school and exam to pass, along with a practical test. Following on from this, the operator much creates their unique Operations Manual that needs to be ratified by the CAA and the necessity of compiling a detailed risk assessment for each flight.

How Much Will it Cost?

How much is my corporate promo video going to cost?

How much will it cost? Well, as with anything in life, your budget is going to determine what you get. Although the length of the video will be determinate to a large extend, more important will be the quality of the output. A basic video can be created on a tight budget, with some clever editing it can look OK. Push the boat out a little further, and the results will show.

As detailed in some of our previous blogs, we the process is split into three distinct processes:

  1. Pre-production
  2. Production
  3. Post-production

 

Pre-Production

This process can make all the difference to the finished film, and a fair portion of the budget can be attributed to this stage.

A small social media film for a confined audience can be crafted internally and brought to life by Red Tail after a couple of calls and emails.

For something beyond this, and any video that’s going to be more than a one-off post, you’ll need to involve a Copywriter. We have some highly talented Copywriters who work with you, the client, to create the storyboard and write the script. It’ll take a couple of days, and costs a bit more, but it makes a massive difference to the production. Generally, if you know what you want, and it gets translated effectively to our Copywriter and Creative Director, then edits are restricted to a couple of tweaks, and production can begin.

Production

This is the part where we create the footage, and we try to keep it to the bare minimum to keep the costs to a minimum. How many times have you seen a hundred people on a film set and try to figure out what they’re all doing?
Well in this world, we’re multi-disciplined. Our videographers are also experts with audio, our drone pilot is also a videographer and expert Steadicam operator, while runners/assistants are generally from our intern programme where we give valuable work experience to local media students.

This covers the bare-bones, but if the production requires it, there will be an additional cost to consider for models or actors, studio hire, a make-up artist – these are all elements that get teased our during the pre-production and an accurate estimation of costs can be achieved.

Post-Production

Once the production stage is complete, we’re likely to be sitting on a decent amount of footage. Back at Red Tail Towers, we begin the post-production process loading the footage onto the edit software and backing up all the footage to our servers. There are too many stories of lost footage, and the huge cost of re-shoots, we are extra careful to ensure its security.

Our talented editors put the story together working from the storyboard to bring the production to life. They’ll also insert any stock footage in to the film, along with the royalty free music we include in all quotes.

It will have been determined at pre-production stage if a voiceover is required (generally an extra £250). Increasingly, we’re seeing subtitles being requested instead as people consume their video on phones.

We’ll insert animated text in to the film, and it will go back and forth to the client a couple of times before sign-off – there will always be a couple of things that need a little tweak.

So, this is all for live footage, although for videos such as training/how-to videos, on many occasions the requirement lends itself to animation. This is a whole different ballgame, which we’ll cover in a future blog.